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Wednesday, August 25, 2004

Model Responsibilities




Model Responsibilities of

“Customer Services Manager”
Of

ABC Gas (Pvt) Ltd.








To be followed for writing various types of letter in Business Communication class.

Fall Semester 2004.

Instructor: Mr. Sultan Raza.
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BC Gas (Pvt) Limited is an Oil Marketing Company that deals in petroleum products like Petrol, Diesel, Kerosene , various types of lubricants and essential oil for automobiles & industrial use. In its dealing, the managers, particularly the customer services manager, have to deal and communicate with people in various capacities on behalf of ABC Gas. The way he communicates reflects directly on ABC Gas, therefore he has to communicate in an effective way with his target audience. Company has devised policies for each area as follows:-

1. Public Relations Policy.
2. Recruitment Policy.
3. Credit Policy.
4. Sales Return Policy.
5. Fake Product Counteracting Policy.
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Public Relations Policy:

The customer services department will be continuously in touch with customer, to enable them to have an informed understanding of company’s policies, programs, priorities and challenges. The Customer Services Manager or designee shall plan, implement, and evaluate a public relations program, it will ensure that sales force has standing instructions to interact with all customers following local customer’s norms in addition to personally sharing occasions of special happiness & grief with the customer each sale person is required to send timely information to customer services department for information/Action if necessary.

The public relations program should include:

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Recruitment Policy:

This Recruitment Policy is an important means of changing the complexion of the workforce and prohibiting discrimination based on age, citizenship, color, sex, disability, marital status, national origin, race, religion or sexual orientation.


Advertising the Position:

The H.R department will write to each applicant acknowledging receipt of his/her resume.

Acknowledgment & Record:
All the CV’s and resumes for any job will be dealt with as follows:

Selection Criteria :

Interviews :

Interviewers should be advised that it is unlawful to ask questions pertaining to race, national origin, marital status, religion, sex and age.

Appointments:

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Credit Policy:

For any OMC, industries are the biggest consumers, particularly the power plants and usually their payments are in millions and there are some restrictions like bank guarantees and product requirement because industries operate 24 hours so it is quite difficult to maintain business on cash. Similar is the case with ABC Gas. As there are many other OMC’s in market so the credit policy of company should reflect the respect for its creditor on the other hand efficient enough to keep track of its capital As ABC treats its customers with high regard, all the communication with customers reflects so.

The credit policy can be divided in to:

The invoices:
When a product is sold to a customer, its invoice is printed and sent to them accompanied by a letter acknowledging the transaction and requesting payment within the payment period of 20 working days. A formal corporate letter style is used which includes the date of the printing of the letter, the customer company’s address and the signature of ABC’s customer services manager.

Reminders:
When the required payment is not made within the payment period of 20 days, the first reminder is sent to the customer company requesting them to pay the due amount within the time period of 3 days. Three such warning letters are dispatched if the payment is not received.

Warning Letter:
If the payment is not received from a creditor after the lapse of third reminder period a warning letter is dispatched. A period of 3 days is given to the customer company to pay the dues, failing which legal action would be taken against them.

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Sales Return Policy:

Since the goodwill of customers is more important to company as compared to nominal returns, company return policy is very flexible.

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Fake Product Counteracting Policy:

Since the fake products are one of the biggest factor which damage company’s quality reputation & also impinge on sales.

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Business Communication
MBA1 Fall Semester 2004.
By: @ngel

posted by Agent Akce, 9:04 PM

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